Success of Innovation: The conflict of secrets and early customer involvement


"No innovation means death!" is a widely spread quote. So innovation seems to be an important process for everyone. At the same time it is

  • an investment with no guaranteed return
  • a secret you want to hide for a secure advantage,
  • something a lot of companies can not afford.

But is it really?

No, a lot of innovation, even market disruptions, are created from low budgets at high speed.

  • With today knowledge we can see how to achieve.
  • With existing examples we understand open strategies to be a fundamental part to innovation.
  • With invented methods you can manage these processes to success.

Lets have a look at the influencing factors and learn how to adapt.


#SON12: Heico Koch from newthinking on Vimeo.