The Hype around Open Innovation and the most common misunderstandings
- open innovation
- 15 November 11:00 - 11:30
Crowdsourcing, Crowdfunding, Lead-User, Idea-Platforms and Collective Intelligence are all buzzwords that are closely tied to Open Innovation. What's really behind the hype around Open Innovation will be the theme of the talk "The Hype around Open Innovation and the most common misunderstandings". We will uncover the biggest myths surrounding Open Innovation, since it's not a way to outsource your R&D or a guarantee for higher customer satisfaction. We will show you what's behind the curtain and how you can use it to your advantage.